Research On Wuhan Cruise Tourism Development

According to industry forecasts,“by 2030,the demand for cruise ships in the Chinese market will reach 100,and China's cruise tourism consumers will reach 10 million,which will be the world's largest cruise tourism market.” According to the growth point analysis situation,although the origin of cruise tourism originated from the European market,with the continuous exploration of the European market,the share of the European market has been shrinking,which has prompted the center of cruise tourism to shift to the Asian market.At present,regarding the overall estimation of the cruise tourism market in the world,it is generally believed that China will soon become the fastest growing and most important market pull point for the world cruise ship tourism.Shanghai,Hainan and Tianjin are located in coastal cities with natural development cruises,actively building cruise ship home ports,and have introduced a series of policies related to the development of cruise tourism.For Wuhan,which is known as the “Nine Provinces Wanted,Water Capital”,although its conditions for developing cruise tourism may not be as good as those of the above cities,it is the two major water conservancy hubs of the Yangtze River and Han River,and its geographical location also has unique advantages.It has important tourist attractions in its location,and the regional water resources are very rich,which promotes the region's wider waters on cruise ships,and has a human landscape and natural landscape in Wuhan.Uniqueness and value.In addition,in recent years,the rapid development of tourism has made cruise tourism face an unprecedented development advantage.Of course,given that cruise tourism itself is a complex economic system,there are many factors involved,and there are positive and negative factors for other industries.The role of cruises has a significant impact on the development of Wuhan's economy to a certain extent.This article is based on this research,from the perspective of the development of Wuhan cruise tourism from multiple perspectives,to analyze and propose Wuhan Several countermeasures for the development of cruise tourism.Based on the field investigation,this paper attempts to make a comprehensive analysis of Wuhan cruise tourism by using multiple methods and multiple perspectives,and proposes relevant development suggestions.From the perspective of content nature,this paper is divided into three parts,namely,the basic theory part(proposed problem),the empirical part(analytic problem)and the development suggestion part(solving problem).The basic theory part is mainlythe first chapter,which is the preface,which mainly includes the background,purpose and significance of the research,and reviews and analyzes the existing related literatures.At the same time,it explains the main concepts and theories,and the research content of this paper The idea is explained.The empirical part includes the second and third chapters.It mainly analyzes the current situation and development potential of Wuhan cruise tourism,and conducts a certain analysis and summary of its consumer market characteristics through questionnaire survey.The development proposal,the fourth chapter,according to the analysis of the previous part of the article,proposes the basic model of Wuhan cruise tourism development,and explains this,and then proposes development strategies,including government functions,regional cooperation,product design,ecological environment,financing.Channels,service enhancements,publicity and marketing.In addition,the fifth chapter of the article is the conclusion,pointing out the shortcomings of this paper and the prospects for the future.The research in this paper is based on the empirical evidence of the results of existing academic research.In the context of the current development of leisure tourism,the author tries to supplement the current theoretical research on cruise tourism through the study of cruise ship tourism in Wuhan,as well as the current research on leisure tourism.Meaning.Through the combination of quantitative and qualitative methods,a multi-dimensional analysis of Wuhan cruise tourism is carried out in a comprehensive way,and a development strategy is proposed.The analysis of the development potential of related cruise tourism,although relatively simple,has certain complementary significance to the current research on cruise tourism development,and the analysis of Wuhan cruise tourism development model,which has certain reference value for the current cruise tourism development.Undoubtedly,this article still has many shortcomings,the insufficiency of the field data,the lack of investigation depth,the need to strengthen the countermeasures,etc.These should continue to deepen in the future research work.