Research On The Strategy Of Lesee

In 2012,the State Council issued the “Energy-saving and New-Energy Auto Industry Development Plan(2012-2020)” to fully support the development of the new energy automotive industry.By 2020,the production capacity of pure electric vehicles and plug-in hybrid vehicles in China will reach 2 million.Vehicles,cumulative production and sales exceeded 5 million.In this context,LeTV announced its entry into the electric vehicle industry in 2014.It hopes to create a closed vertical Internet automobile ecology,improve the human living environment,and subvert the automotive field of transmission.However,after years of development,LeSEE crisis and scandals have continued to make the prospects more and more confused.How to adjust LeSEE strategy to adapt to changes in the new environment is the current problem that LeSEE needs to solve urgently.This article takes LeSEE strategy as the core,uses a variety of strategic management analysis tools to analyze the internal and external environment of LeSEE,determines strategic choices,and evaluates and controls alternative strategies.First of all,this article expounds the theoretical basis of this article from the aspects of strategic management,analysis model,industrial chain,strategic evaluation,etc.,for the purpose of researching and analyzing LeSEE.Secondly,using the PESTEL model and Porter's five force model to analyze the external environmental factors of LeSEE,and determine the key external factors.Once again,it summarizes the development history of LeSEE,and analyzes the resource capabilities of LeSEE as it determines the key internal factors.Then,the SWOT model was used to analyze the strategic choice of LeSEE in the internal and external environment factors,and finally determined the alternative strategy.Finally,the implementation of LeSEE strategy was studied,and LeSEE strategy was assessed using Richard Rumelt's criteria,and strategic control methods were proposed.This article as the first in-depth study of LeSEE strategy inside and outside the industry,has important practical reference value,and hopes to provide a certain reference and guidance for the healthy development of LeSEE.