Research On The Management Strategy Of Network Public Opinion Of Railway H Enterprise

As the national important infrastructure,main artery of national economy and popular means of transportation,railway is closely related to public travel.The safety,transport,management and construction of railway enterprises have always been focused by the major media platforms and the public.Under the background of the age of the Internet,network information presents explosive growth.Thus,railway enterprise face more complex management of network public opinion and work environment,and more difficult tasks.Therefore,under the environment of today's blowout growth of network information,how to correctly understand the difficulties and challenges brought about by the development of network for railway enterprise network public opinion,and how to build a set of scientific and effective network public opinion management process from the aspect of enterprise problems is related to the overall situation that railway enterprises develop steadily,and is also the issue railway enterprises need to solve urgently.From the aspect of the change of network public opinion influence under the background of the Internet age,difficulties and challenges of network public opinion management under the new situation are elaborated.Besides,from the perspective of network public opinion management of railway enterprise H,problems that railway enterprise have in previous public opinion management modes are analyzed.By combining with the practical work of H,a set of more scientific network public opinion management process is built.On the basis of the case analysis of its network public opinion,the ways of effectively applying network public opinion management process in the specific case are further illustrated.In addition,the good application effect of network public opinion management is displayed form various links,such as public opinion plan preparation,information collection,research and judgment analysis,directional disposal,public opinion guidance and experience summary.The study gives enlightenment and reference for people to enhance the level of railway enterprise network public opinion management work,create a harmonious and stable development atmosphere and establish good image of serving the people.