Research On Marketing Strategy Of SK Company

In recent years,with the increasing demand for power and the popularization of power automation technology,the demand for the quantity of power equipment is also increasing year by year.At the same time,the quality and technical requirements for the production and manufacture of power equipment are constantly improving.The development and changes of power engineering in recent years have also brought certain opportunities and challenges to the current situation of power equipment market operation and the development of power equipment production and operation of power equipment manufacturing enterprises.SK company is an excellent private enterprise of power equipment manufacturing.After the initial rapid development,the company has encountered many problems in marketing.How to choose the right marketing strategy to improve the marketing situation of the enterprise is an important issue affecting the sustainable development of the enterprise.Before the analysis,this paper first systematically elaborates the relevant theoretical knowledge of marketing strategy: marketing environment analysis,4Ps marketing theory,SWOT analysis method and so on.On this basis,this paper carries out the research.Firstly,the external environment and industry environment of SK company are studied by referring to relevant documents.Then,the internal environment of SK company is studied and analyzed through some internal materials and data.Then,the opportunities and challenges of external environment,industry environment and advantages and disadvantages of internal environment of SK company are summarized by SWOT analysis method.Through SWOT matrix,the advantages and disadvantages of internal environment of SK company are analyzed.Strategic guidelines for industry development.In order to improve the disadvantage of internal environment and cater to the opportunities of external environment,a set of complete and effective marketing strategies in marketing management and incentive,product development and sales,price system,channel management and technical service are put forward.Finally,in order to make this scheme play a greater role,at the same time,some targeted implementation suggestions are put forward.Finally,it helps SK company to change many unfavorable situations in current marketing,improve market competitiveness and develop well.At the same time,it also brings some reference to the marketing work of the same type of enterprises in the same industry.