Research On The Marketing Strategy Of SW Company’s LS Product

The Third Plenary Session of the 11 th CPC in 1978 marked entered history of reform and opening up.Over past 40 years,made brilliant achievements in socialist modernization.Achieved historic leap in people’s lives from insufficient status to an overall well-off,and won an unprecedented increase in my country’s international economic and social influence.Benefiting from 40 years of reform and opening up,auto market has continued to open up and integrate,has achieved rapid development.Be proud of what achieved,but meanwhile we need to be aware of the hidden dangers behind prosperity.In 2018,china auto sales declined for the first time.The past three years was extraordinary in China history.Facing severe and complex environment,especially severe impact of cov-19,consumer confidence cannot be effectively boosted,and growth of automobile consumption is sluggish.As auto parts companies,in competitive market environment,if cannot adjust in time,will face many crises and challenges.The market is battlefield of the company.Who will do a good job in marketing,Then the company can guarantee not to be eliminated,which is effective to survive and develop.How do companies accurately grasp market,accurate positioning,and take appropriate marketing strategy for customers.This paper studies marketing strategic solution for SW LS products.The purpose is to enhance SW company’s marketing ability and promote the large number of LS products in various OEM.Relying on establishment of stable customer relationships,improve customer loyalty and satisfaction,and expand sales turnover increase the income of company.In the content of this thesis,first,research on background and significance,research specific content and method,and summarize the relevant basic theories.Then,study status quo and existing problems of LS product marketing,and analyzes market demand and market competition,combined with relevant theoretical knowledge to formulate specific marketing strategies.Finally,develop the safeguards and prospects of the implementation of SW company marketing plan and explore conclusions and prospects.