Marketing Strategy Research Of The Spongy City Department Of A Group

With the rapid growth of China’s economy,our people’s demand of good living conditions develops,the intention to protect the Environment and Ecology increases,the sponge city development in our country goes ahead like a wildfire.The sponge city related systems like siphon roof drainage system and rain collecting system enter a double quick development period.To the company which its main product is the project industrial product,how to deal with marketing affairs has become a key element to the company’s future.There is a big difference between industrial product and consumer goods,especially in the area of project which it’s more like solution and service.This dissertation integrate the theories from home and abroad,used PEST analysis model on the sponge city department of A group’s marketing environment,which systematically analysed the existed problems of the company.Integrate the strategy theory and marketing management theory,used Port five forces model to analyse the market situation,and make SWOT analysis to the company,integrate the sponge city policies and marketing situation to set the strategies suit the department.To make the strategies into reality,the department has to make good use of A group’s marketing channels,try to make the products and systems better and better,then the department can win a good market share and improve the department’s cases and performances and profits.Brought the concept of high-end marketing,through the high-end marketing model,make the brand stronger and powerful,dig the inner needs of the market,create value to the department customers.The production of this dissertation comes from the study on the past successful experience of A Group,which can continue to provide the guidance and support for the future marketing strategy.What is more important,the dissertation may provide the available reference of how to establish the marketing strategy and especially how to execute the marketing strategy to the similar project industrial enterprise or B2 B market.