A Study Of The Marketing And Establishment Strategy For "Industrial Design Creature"

With the propose of the idea of “Internet accelerated speed”and the development of design industry are gradually being paid attention by the public,more and more platforms related design appeared on line.These platforms build a site for supply and requisitioning parties to communicate and exchange design works freely.The suppliers or designers try their best to win the customers and the acceptance of the market.On the other hand,the customers can choose much more designers and save time and cost.As an important part of design,industrial design is high degree of specialization,high demanding,long cycle and more reversals,which make it difficult to form a free communincation and competitive environment in the market.Besides,the customers are hesitate to pay for the design service because of the high cost while some freelance designers are looking for the customers.The supply and demand are seriously imbalance.Based on the above situation,this paper uses the learning theory of PEST,STP and 4P to make a study of how to build the framework and lay down a market strategy for the first industrial design platform named “Industrial Design Creature”.This paper offers a deep insight into the environment and the market trend of industrial design and makes a study on how to break through the traditional business model and how to combine with the internet and how to eventually realize the marketization of the platform.There are 7 chapters in this study.The first and second chapters describe the background of the “Industrial Design Creature” and summarize the marketing theory applied in this paper and raise the questions.The next four chapters analyse and solve the quesionts through study the external environment of industrial design and the development trend of trade platfrom,and finally help establish the the frame of the platform and make the marketing strategy.The last chapter makes the conclusion.By this study,we form the conclusion that the “Industrial Design Creature”has a good developing opportunity.The business model which combined with the “internet plus products design ”can effectively put all the upstream and downstream resources together and achieve the result of resources and benefits sharing,then finally not only take the customer market but promote the overall level of the design industry.There are still some defects in this paper and I hope the study may provide substantial support to the future business of “Industrial Design Creature”.