Research On Customization Blinds Strategy Of F Company

At present,China's window decoration industry has formed a certain industrial scale,and its position in the international window decoration market is gradually increasing.Founded in the 1960 s,F Company is based in Taiwan and the mainland.It is an internationally renowned window covering product manufacturing base and a Wal-Mart designated window dressing manufacturer in the United States.F company is currently transforming from pure foreign trade production to domestic trade production and sales integration.However,in the face of the increasingly fierce competition environment of window decoration industry,it is particularly necessary to propose F company's more scientific development strategy and improve its influence in the industry.The research on F company's customized window decoration business strategy is comprehensive analysis from product,user,production,channel and other dimensions,presenting a more comprehensive,executable and all-round strategic plan.This is exactly F.The company is in desperate need.In addition to the current prevalence of US trade protectionism,the case enterprise of this paper has transformed from simple foreign trade production to domestic production and marketing integration,and it has a good reference for enterprises facing similar crisis and risk.This paper takes F company as the research object.Firstly,it analyzes the external environment of the company's political,economic,cultural and technical aspects through PEST analysis.Use Porter's five-force model tool to clarify environmental factors in the window covering industry to identify external opportunities and external threats.Then,combined with the company's operational data,the internal resources and capabilities of the company are analyzed.Then,SWOT matrix analysis method is used to summarize the advantages and disadvantages of F's internal resources and capabilities,as well as the market opportunities and threats faced by enterprises.Based on this,the company proposes a customized window decoration business strategy suitable for F company development to realize the long-term development of the company.The strategic content of the customized window decoration business focuses on the three dimensions of products,channels and users,continuously improves the ability and level of the window decoration customization business,and establishes and maintains the core competitiveness of the window decoration customization business.Secondly,setting up a professional customized organization is conducive to the smooth development of organizational management,resource planning and business development.