The New Generation Of Information Technology-driven Value Creation Of Ship Industry Calue Chain

With the rapid development of a new generation of information technology such as large data,cloud computing,information of technology,mobile Internet and so on,enterprises need to have the ability to quickly perceive opportunities and threats and take innovative actions in order to survive and develop in the fierce competition.The dynamic capability of enterprises is the ability of enterprises to integrate,establish and reconstruct their internal and external ability to adapt to the fast changing environment,so the enterprise dynamic ability decides the survival of the enterprise to some extent,and the research on the dynamic capability is paid more attention.However,the existing literature has probed into the connotation essence of dynamic capability from Multi-angle,but the definition is too broad,and the lack of empirical data support,it is not clear how to create value of dynamic capability.Specific,there are some research on the existence of five points: the connotation and dimension of dynamic capability is not clear,the measurement of dynamic capability lacks maneuverability,the lack of dynamic ability of the empirical study of value creation,the failure to systematically study the composition,change and role of dynamic capability,lack of research on dynamic capability innovation and interpretation model.The new generation of information technology widely used,promote the development of manufacturing and service industry to change the conditions are maturing,at the same time,the new generation of information technology from the value of the transfer link to the value creation link,and is deeply transforming the traditional manufacturing industry,based on the above background,this research from the characteristics of the How the new generation of information technology can create value for the manufacturing industry through dynamic capability "is the basic problem,and explores four research problems gradually." Based on the analysis of the relationship between the new generation of information technology,dynamic capability and value creation,this paper,through the reference of the domestic and foreign scholars ' definition of dynamic capability and the enterprise users using the new generation information technology,intends to explore:(1)How to divide the dynamic capability of enterprise under the background of next generation information technology?(2)The value creation and form of shipbuilding industry value chain driven by next generation information technology?(3)What is the relationship between its value creation and enterprise dynamic capability?(4)What is the difference in the value creation process of a new generation of information technology under different environmental turbulence? Although in view of the theoretical research to some extent explains the new generation of information technology to the enterprise value,but for the manufacturing industry,especially the shipbuilding industry,the new generation of information technology began to integrate,there is no large-scale popularization of the application,therefore,this paper attempts to draw on the research methods of simulation experiments,based on the system dynamics theory to build a new generation of information technology,dynamic capacity and value creation system Dynamics model,and the special large-scale ship manufacturing projects dynamic simulation,to investigate the dynamic capacity of three measurement dimensions,namely network perception,Network debugging ability and network operation ability and the new generation information technology value creation process.The research shows that the new-generation information technology has a positive moderating effect on enterprise dynamic capability,accelerates the reconfiguration and upgrade of enterprise dynamic capability,and strengthens the support of enterprise dynamic ability to the value creation effect.