Study On Post Occupancy Evaluation In Nanning Beautiful Southern Open Scenic Spot

With the rise of global tourism,rural tourism has gradually become a popular leisure mode.However,there are few researches on the evaluation of rural tourism in Guangxi.Therefore,the beautiful southern open scenic spot of Nanning is selected as the research object.Through the relevant case analysis,expert consultation and analytic hierarchy process of post-use evaluation,the post-use evaluation system of the beautiful southern open scenic spot was constructed.Using behavioral observation method,interview method and questionnaire survey method,the author analyzes the basic information,usage status and satisfaction of the tourists in the scenic area,and finds the inadequacies of the scenic spot from the survey analysis results.Finally,the corresponding deficiencies are proposed.Optimization strategy.The main contents include:(1)Determine the four project levels,10 factor layers and 31 indicator layers of the post-use evaluation system of the beautiful southern open scenic spot through field investigation and analysis,relevant literature review and expert consultation,and determine 3 objective indicators and 28 through analysis.Subjective indicators.Questionnaires were conducted from 23 experts,and the importance of the project layer factors was obtained by the analytic hierarchy process.The ranking of the natural environment elements>human environment elements>psychological elements>the importance of artificial environment elements ranked first:air quality,green coverage Traditional craftsmanship.The factors that rank the last three in importance are:the diversity of agricultural products,tourism consulting services,and cycling greenways.(2)Through the field survey,the scope of investigation in the beautiful southern open scenic spot was determined,and the current situation of the natural environment,the status of the artificial environment,the status of the human environment and the status quo of the scenic area management were analyzed.Through measurement,the three indicators of green coverage,farmland area and water area are determined.The behavioral observation method is used to derive the main attractions and main types of activities for tourists,and the most dense time period for tourists.Through interviews,interviews with tourists and staff in the scenic spot to understand their satisfaction and needs for the scenic spot.(3)The results of the questionnaire survey:more women than men in the beautiful South;the largest number of tourists aged 18-35;the largest proportion of local tourists;the largest number of college graduates;the largest number of business units;traffic The most used tools are private cars;most tourists choose to visit on weekends;most tourists choose very little;most tourists choose to stay in the scenic area for 4-6 hours;most of them are for daily leisure;tourists who come to play Most of them choose to be with their families;tourists think that the beautiful environment is the main advantage of the scenic spot;the most frequent scenic spot for tourists is the Zhongliang Scenic Spot;the most desirable facilities for tourists are the rest facilities of the scenic spot.(4)The average analysis of the data from the Likert scale shows that the tourists are most satisfied with the air quality in the beautiful South,with an average score of 4.31:the most dissatisfied tourists are traditional skills,with an average score of 3.28.According to the analysis of variance,the differences among the five different attributes of gender,age,source,education and occupation were obtained,and the results were analyzed and summarized.(5)Proposing optimization strategies for the inadequacies of the beautiful southern open scenic spots:ecological environment,ecological quality,plant landscape,village environment,industrial structure,tourism infrastructure,material culture,spiritual culture,community participation,tourism experience,scenic area management The 11 factors with lower scores are analyzed for the perspective of different attribute visitors,and the corresponding optimization strategies are proposed from the aspects of facility construction,commodity development,project planning and operation management.