Research On Business Planning Of Urban Resettlement Community

Urban resettlement community is a semi-urbanization product in the process of urban renewal,and its theoretical research and planning practice have attracted much attention.Urban and rural planning,sociology,ecology and many other fields have in-depth research in its spatial layout,environmental construction,and ecological governance.As an important part of urban resettlement community,community commerce is rarely seen in related theories and empirical research.Therefore,this study selects the Nanjing urban resettlement community,Shanshan Runfucheng as a case to carry out planning empirical research,focusing on the business planning elements with the specificity of urban resettlement community,formulating strategies and establishing models,and conducting deeper planning research through empirical evidence.Firstly,based on the analysis of relevant theories and research cases of urban resettlement communities,the research on the paradigm of community business planning was carried out.Through the comparison with the urban resettlement community,the specificity and needs of the residents,merchants and developers of the urban resettlement community are analyzed.Combined with the influencing factors such as location and format,the paper summarizes the particularities in its business planning and establishes the technical route that takes residents' needs as the main business planning elements.Secondly,through the analysis of the needs of the residents' main body,the multidimensional research on the applicability of the catalyst theory and the evaluation of the commercial factors of the resettlement community,the principles of resettlement community business planning are formulated,and the three strategies of brand catalyst,local emotion and business integration are proposed.And the corresponding planning model is constructed.Finally,an empirical study on the commercial planning of Nanjing Daishan Runfu City was carried out.Through questionnaire survey and on-site investigation,the characteristics of the main body of the resettlement community and the location elements were refined.The new urban resettlement community business plan is expounded from three aspects: main needs satisfaction,key block design and characteristic format development.Implant local emotions,establish planning points for education,pension,and convenience,and plan three major commercial districts(Shanjiao Culture Street,Craftsman Life Street,and 5-minute Life Street)with commercial blocks as the main carrier.Through the establishment of cultural brands,integration of business clusters,integration of new ways to carry out key business upgrades and implants.