Business Development Research Community Under Community Business Planning Background

Community is the social life of the community gathered in a certain geographical area consisting of the crowd.The business community is a kind of residents within the community as a target to convenience,the people,meet people and promote integrated territorial targeting consumer-based business,but also an important commercial city level.China's real estate industry over the past 10 years of rapid development,residential products has become mature and perfect.Integration of community business community residents,neighborhood association have a positive effect.However,supporting the development of lagging commercial residential community with people's growing material and cultural needs of the urbanization process in China has become one of the great contradictions.In real life,the commercial development community to ignore the pre-planning and positioning,resulting in a community commercial-scale structure is irrational,a single format,management confusion,lack of popularity and vitality of such phenomena,making community business resources have not been fully tapped and utilized.In recent years,domestic and foreign scholars from operational management and architectural perspective of community commercial space has been studied,and the business community to develop a business plan based on the model from the less discussed.In this paper,business community as the research object,open for business in our community currently exists a lack of pre-positioning and other hair problems,study the relevant literature and theory,through research internships,a lot of first-hand data collected for commercial development community during the pre-planning,interim building design,operation and management of the relationship between the latter three were combing;Vanke two outstanding community and business case analyzes.Concludes the commercial development of the guiding principles of community-based business planning.Pre-planning and conduct community business community commercial development on the basis of business planning is the key part of this study.Its main contents are:the size of the community commercial research,portfolio analysis format,commercial network layout,building design,investment patterns,management mode.For example,the size and format portfolio analysis study,through 12 different types of data analysis and comparison communities of different sizes,summed up the community on a commercial scale and format combination indicator to judge the way.And architectural design through case series analysis approach for spatial form,streamline design,landscape design,and other ancillary facilities made principled guidance.Finally,in operations management in sales,leasing,rental advantages and disadvantages of three modes combined analysis,unified management,decentralized management model of narrative.Based on this paper will be divided into seven chapters explore.The first chapter describes the background to the study,presented five key research questions that exist in the community business development;describes the concepts of community commercial,domestic and international overview,purpose,significance and research methods and proposed thesis framework.The second chapter on how to conduct community business development in-depth discussions;community commercial development of the current plan to locate the late scale unreasonable neglect,confusion and other problems caused by format and gives each study coping strategies.The third chapter discusses the business community in the development of architectural planning and design aspects of the problem,including the community in the form of commercial space,streamline design,landscape design,and facilities,and made every part of the design principles should be noted.The fourth chapter focuses on the commercial development of community investment operations late rent/sale mode and post-management issues.Chapter five case studies of two different locations,different backgrounds community business project-Vanke Vanke Red City and do the interpretation.Conclusion Based on studies in the previous section,on the basis of how to conduct community business development planning in the commercial real estate were summarized,and summarizes the view.I expect thesis able to real estate developers,architects,city managers on how to develop,design,management has a direct or indirect business community guidelines.