| With the gradual advancement of regulatory reforms in the state-owned monopoly industries,China’s civil aviation industry has undergone unprecedented changes in market structure and business operation mode,and the economic behavior of aviation enterprises has gradually shifted to marketization.Therefore,in order to reveal the decision-making behavior of China’s civil airlines’route entry and serve the business’s decision-making in the modern market environment,the paper will be based on the micro-data of the individual behavior of civil aviation enterprises,and find out and measure the key factors that influence the decision-making behavior of enterprises and their impacts.Effect,with a view to the development of the enterprises as true market subjects,and promote the industry’s system reform work to provide a realistic theoretical basis.First,the paper briefly reviews the different schools of thought of the theory of industrial organization.At the same time,according to the theory of traditional Harvard school research achievements,this paper analyzes the structural types of China’s civil aviation transportation market,and concludes that the current civil aviation transportation market in China has an oligopoly market structure.Then based on the theory of contestable markets and the theory of multi-market contact competition,this paper analyzes the industrial characteristics of the Chinese civil aviation market,and summarizes the influencing factors of the route entry of civil aviation enterprises from three aspects:market characteristics,enterprises heterogeneity characteristics,and policy factors.Secondly,on the basis of theoretical analysis,a discrete game model reflecting the entry of Chinese civil aviation companies’ routes is constructed,and an empirical analysis is conducted based on the micro-data of 39 aviation enterprises actually entering the national 858 route markets.The paper uses the static identification method of Berry’s conversion game space results to identify the constructed model,and estimates the model parameters based on the simulation estimation method.The research finds that the decision-making behavior of China’s civil aviation enterprises is influenced by the market environment(regional economy,availability of high-speed railways,etc.),their own operating scale,and competitor’s decisions.At the same time,the existing market structure of state-owned enterprises and private enterprises are conducive to new enterprises enter.Finally,on the basis of the theoretical and empirical findings,the paper proposes corresponding policy recommendations for the development of civil aviation enterprises and their industries,namely,deep integration with high-speed transportation railways,encouraging diversified development of market structures,rational use of hub airports,and seeking strategic choices that suit their own development and accelerate their interaction with the regional economy. |
