Exploration And Application Of Architectural Elements In The Republic Of Nanjing

Under the background of globalization and urbanization,the development of urban brand image has begun to attract more and more attention from cities.In the process of urban development,Nanjing has not condensed a better urban brand image visual system.Under this background,according to the characteristics of Nanjing city,Nanjing Minguo architecture is used as the design element to design and shape the city brand image.In 1912,the Republic of China was established.The arrival of this period brought many new changes to China.In terms of architecture,it presents a new form of blending and colliding Chinese and Western cultures.The Republic of China architecture is a very important part of modern architecture.High cultural,scientific,emotional and economic value.As a city of the Republic of China,Nanjing was able to introduce urban planning as early as possible.Therefore,the categories and quantities of buildings in Nanjing are the largest in the country and worth studying.Specifically,the process of shaping the city brand image with the elements of the Republic of China as the element,the first stage is to start from the basic situation of the construction of the Republic of China in Nanjing,to access the information,to further understand the general situation of the construction of the Republic of China,and to summarize their development.,shape features,color materials,decorative details,etc.In the second stage,the questionnaire was used to get the affirmative answer to the design of Nanjing’s national brand image.Then,through the quantitative research method,Nanjing National Architecture and Nanjing’s characteristic factors and image adjectives were obtained.The imagery of Nanjing and the imagery of Nanjing City tend to be “nostalgic” and “cultural”.The third stage is to extract the appropriate design elements from the Nanjing Republic of China based on the identity of the image adjectives to complete the design process.Through the use of the Republic of China architecture in the design of Nanjing city brand image as a case,to divergence the artistic charm of Nanjing Republic of China architecture and enrich the experience of urban branding.