Research On Marketing Strategy Optimization Of Han's Laser Smart Equipment Group

At present,the global economic situation has set off a new round of industrial revolution.The main direction of industrial reform is to promote the development of manufacturing industry towards digitalization,networking and intelligence.In the context of the transformation and upgrading of " machine tools + laser + control + application",in order to keep pace with the pace of development of The Times,laser intelligent equipment group is committed to creating "laser + robot + automation" intelligent equipment,becoming the main supplier of basic industrial equipment and automation in China.How will the company develop in order to open up new markets? In the face of such a fierce competition in the external environment,the author combined with their own sales experience in recent years,the company's current marketing strategy status analysis,marketing strategy optimization program.Based on the in-depth study of theories related to marketing strategies and the PEST and SWOT analysis methods,this paper draws the internal advantages and disadvantages,external opportunities and challenges of the laser intelligent equipment group to help enterprises realize the marketing environment,so as to formulate the corresponding strategic deployment.The optimized plan is combined with the future marketing strategic target of the laser intelligent equipment group and relies on the omni-directional marketing theory.Mainly from market segmentation,industry segmentation,marketing promotion,customer relationship management starting point in detail.At last,the paper expounds how to guarantee measures from the organizational structure in the process of optimizing the implementation of marketing strategy.Production,learning,research and application to ensure the advantages of talents;Technology and management innovation;Supply chain resource guarantee measures;Guarantee measures of capital market and user viscosity,explore customers,build efficient sales team,improve equipment supporting system and other aspects to ensure the implementation of marketing strategy optimization.So that the enterprise can foster strengths and avoid weaknesses,improve market competitiveness,for the further development of laser intelligent equipment group laid a solid foundation.