Research On The Marketing Strategy Of A Company’s Industrial Measurement And Testing Equipment

Since the deepening of reform and opening up,China’s manufacturing industry has achieved rapid development.It has not only achieved an important historical change from small to large in technology,but also greatly improved the quality level.The number of manufacturing equipment enterprises is also increasing,and the number of testing instrument enterprises is gradually increasing from several to dozens.The market competition is gradually fierce and intensified.In order to obtain the market,enterprises continue to reduce the price of equipment,which leads to the reduction of equipment profit,but the marketing cost is not reduced,which leads to the decline of enterprise income.Therefore,enterprises should formulate the relevant policies Effective marketing strategies to deal with the complex market environment,promote the healthy development of enterprises.This paper takes a company as the research object,mainly through making full use of PEST analysis tools and SWOT analysis tools,analyzes the macro and micro marketing situation of a company,understands the current market environment and existing problems of a company,and combines STP and STP according to the specific marketing environment of a company 4Ps marketing theory puts forward the improvement measures of marketing strategy,which is compatible with the marketing environment of a company,and more effectively promotes the development of a company.For some shortcomings,it puts forward the corresponding reasonable safeguard measures,and suggests a company to provide guarantee for marketing strategy from three aspects of product promotion,personnel structure and after-sales service.Through the research of a company,when facing the complex market environment,the enterprise can improve the company’s operation status by optimizing the product structure,customer differentiation operation,expanding marketing channels and other ways,achieve cost reduction and efficiency,enhance the net profit of the enterprise,and have certain reference significance for other enterprises to improve their income.