Research On Key Influencing Factors Of Real Estate Project Cost Management Effectiveness Based On Whole Process

The regulation of national macro-policies,the awakening of customer awareness,and the reform of the tax system have greatly affected real estate enterprises.Under the complicated new situation,it is impossible to accurately grasp the key factors affecting the overall cost management of real estate projects,which is not conducive to the improvement of cost management effectiveness.This paper summarizes the factors affecting the whole process cost management of real estate projects,analyzes the key influencing factors,and proposes solutions to improve the effectiveness of cost management.Firstly,it analyzes the research status of cost management,whole process cost management and cost management effectiveness of real estate projects at home and abroad,and recognizes the necessity of analyzing the factors affecting the effectiveness of cost management based on the whole process under the new situation.It also expounds the principle and process of the whole process cost management of real estate projects and the concept of the cost management effectiveness of real estate projects.Secondly,through the literature analysis method and the expert survey method,the factors affecting the cost management effectiveness of the investment decision,planning and design,bidding and procurement,construction and implementation,and marketing stages of the whole process of real estate project development are identified,and 21 influencing factors of real estate project cost management effectiveness are summarized.After that,the importance of each influencing factor is scored through questionnaire survey,and the principal component analysis is used to identify the five main components: the preparation and decomposition of target cost,the basis and process of investment decision,the standardization of procurement management,design management process and marketing planning;which contain 12 key influencing factors.Finally,the R project is taken as a case to verify and correct the key influencing factors identified,increases the key influencing factors of environmental protection policy,and proposes the following solutions to key influencing factors and specific problems based on practice: in case of policy adjustment,real-time Update the target cost,optimize the structural design of the building,and clarify the scope of the contract to ensure the reasonable preparation of the target cost;efficiently and reasonably review the cost database data,pre-design the design,ensure the feasibility study results are relatively accurate,and strictly implement the investment decision-making mechanism to improve investment decision-making basis and process;rationally select “Materials Supplied by Proprietors” mode,standardize supplier management to achieve procurement management standardization;focus on design procurement supplier inspection,focus on design competition,ensure design cycle to strengthen design management;focus on marketing planning innovation,to achieve rapid sales,reduce corporate financial pressures,reduce costs;reasonable response to environmental protection policies,to ensure the construction period,to ensure adequate supply of raw materials.In order to improve the effectiveness of real estate project cost management through these solutions.