| Cultural landscape is a kind of heritage object which combines humanities and nature,focusing on regional landscape,historical space,regional landscape,cultural sites and other categories.Urban cultural landscape is not only the manifestation of various physical forms composed of topography,plants,buildings,greening,and sketches and so on,but also the manifestation of spiritual forms with cultural characteristics composed of people's behavior and psychology.Eastern Suburb Memory is a city cultural landscape inheriting industrial civilization,which was rebuilt by Chengdu Media Group on the old site of the former state-owned HongGuang Electronics Tube Factory.At present,Eastern Suburb Memory has become another "new business card of the city" of Chengdu.It is also an important carrier of accelerating the cultural industry,especially digital music,new media,cultural tourism and the incubation of dual-venture enterprises in Chengdu.As a cultural landscape,Eastern Suburb Memory has high artistic value.It takes "nostalgia" as the theme to shape the landscape image,arouse collective memory,reshape the cultural landscape with "fashion" as the element,and stimulate the audience's interest.The author classifies the five elements of road,boundary,region,node and landmark,and analyses the way to realize the artistic value of the Eastern Suburb Memory cultural landscape.As a work of art,Eastern Suburb Memory has the function of reflecting and shaping.However,its function of reflecting and shaping is restricted by objective conditions.In the analysis of the cultural production of Eastern Suburb Memory,the author first uses Lefebvre's theory of spatial production to analyze Eastern Suburb Memory,which creates commercial value as a cultural landscape of the city.It is not only the place and object of material production,but also the result of social production practice;it is not only the result of the construction of society and its production relations,but also the real living space which can be perceived,with both natural and social attributes,is the material existence of human spiritual consciousness.The transformation of the Eastern Suburb Memory cultural landscape is a process of "space restoration",in which capital gains value.In addition,the author also makes an analysis of the cultural production of the project strategy of Eastern Suburb Memory from three aspects of "model replication","synergy effect" and "propaganda strategy".Next,the author analyses the cultural consumption of Eastern Suburb Memory from five aspects: the cultural consumption economic background of Eastern Suburb Memory,the cultural consumption motivation of Eastern Suburb Memory,the consumption experience of Eastern Suburb Memory,the art consumption of Eastern Suburb Memory and the social stratum,and Eastern Suburb Memory cultural consumption from the critical perspective.As a cultural industry,the Eastern Suburb Memory cultural landscape also creates its social value: it places public feelings and memories,enhances regional identity,inherits and carries forward the spirit of the eastern suburbs,satisfies the diversified development of individuals,provides material conditions for artistic development,and brings social benefits by its public welfare activities.Of course,in the process of commercialization,the cultural landscape of Eastern Suburb Memory also has some problems,such as the contradiction between commerce and art,"space alienation" and "consumerism",the rendering of "theme" on the surface,the "homogenization" of industrial heritage transformation,the lack of cluster effect among urban industrial heritage,and the urgent need to improve the internal supporting facilities.Generally speaking,the author holds a positive evaluation on the cultural production and consumption of Eastern Suburb Memory cultural landscape,which creates economic and social benefits by utilizing the artistic and cultural value of Eastern Suburb Memory.It has reference significance for the development of cultural landscape in the future. |
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