Research On The Development Of Xixia Cultural Educational Tourism Products In Ningxia

The gradual development of economics and social sciences not only brings advantageous conditions for the development of cultural tourism,it also makes possible educational tourism products based on Xixia Dynasty cultural tourism.Ningxia Province boasts more Xixia Dynasty heritage and relics than any other province.This carries immense impact yet the development of the project is overall in a backward state,which is caused by scattered tourism spots,their location in remote regions and lack of attention on Xixia Dynasty heritage site tourism and promotion.For these factors not enough economic and technological support has been given to the preservation and protection of Xixia Dynasty heritage.Against this backdrop we should take advantage of the educational tourism supported by the country and promote the tourism project,in order to increase public support of Ningxia Xixia culture and attract more people to get involved in the protection.Based on the collection of Xixia cultural tourism and educational tourism related materials,this research is based on the theoretical basis of tourist experience conceptual,RMP analysis theory,outdoor teaching theory.Through reading literature,field research and other methods,research on the current developments of Xixia cultural tourism in both tangible and intangible terms and an analysis of Xixia cultural educational tourism market.Through questionnaires and other research methods,questionnaires were conducted among primary and middle school students,parents and teachers.The data were used to analyze the problems existing in the Xixia culture educational tourism.Based on this,some design ideas for the development of Xixia culture educational tourism products were put forward.I tried to provide some reference for Ningxia Xixia cultural educational tourism.Firstly we should center around “Xixia educational tourism experience” and strengthen the construction of certain tourism spots;infrastructure,ecology,landscape development and service should all be part of this project.Meanwhile brand and image building should be particularly emphasized for Ningxia Xixia cultural educational tourism to become famous both at home and abroad.Among this nothing is more important than products.We need to develop different educational tourism products based on market demand,be it cultural experience,teaching practice,or students' need for relaxation.Finally,draw a conclusion.Construct different forms of Xixia cultural educational tourism products.Propose future prospects and research shortcomings.