XH Group Financial Strategy Research

For a long time,most of the financial managers in the domestic construction industry play the role of traditional bookkeeping,so it is difficult to put forward or promote the financial strategic development suggestions that are conducive to the long-term development of the group.With China’s economy entering the new normal,the construction industry,like other traditional industries,has entered the upgrading and transformation period of development.Construction enterprises also face the problems of economic downturn,deterioration of financing environment,and low investment efficiency.In addition,the promotion of new concepts,new technologies and new processes in the construction industry,the gradual promotion and popularization of prefabricated buildings and passive buildings,the increasing promotion and application of BIM Technology and new intelligent technology all have different degrees of impact on the business strategy of the enterprise,especially the financial strategy;at the same time,the implementation of the construction business tax to the value-added tax policy,and the implementation of the business and financial management The high integration of business integration will inevitably put forward higher requirements for the existing financial management operation mechanism.Combined with the latest financial and tax system changes,it is imperative to timely promote the financial strategy reform of group enterprises.XH group is a town level construction enterprise established in 1974.After more than30 years of development,the group enterprise has now become the leading company in the construction industry of Qingdao West Coast new area.It has the special qualification of general contracting for housing construction,and also has the class a architectural design and Research Institute,with strong design,construction and operation capabilities.However,compared with the advanced construction enterprises in the head of the industry,XH group company still has a big gap in the overall financial strategic planning and financial management level: the comprehensive investment experience of the financial management personnel is insufficient,the overall quality of the financial management personnel is not high,and the thinking of Strategic Finance is lack,because the traditional thinking mode only pays attention to the short-term goal,it is difficult to keep up with the overall strategic development goal of the company Due to the extensive financial management mechanism,the capital operation efficiency is insufficient,the financing channel is relatively single,the risk control is not in place,the financial management system and the business operation system are lack of effective communication mechanism,resulting in the lack of contact and communication,it is difficult to provide accurate financial data in a timely and accurate manner,to accurately build the real financial situation of the company,and to make decisions for the group leaders The strategy provides comprehensive data support quickly and efficiently,restricts and restricts the group leaders’ acute response ability to the market,etc.,which cannot form a strong promotion of financial strategy for the group’s development in the long term.The main purpose of this paper is to find out the unreasonable status quo of XH group in financial strategy through the in-depth analysis of XH group,and to solve the hidden worries and problems in the long-term development of enterprises by using modern financial strategy theory.Starting from the perspective of financial strategy planning,we can take multiple effective means to improve the overall financial management level of the group company and enhance the company’s leading position in financial strategy Domain’s core competitiveness,and to enhance the overall competitiveness of the group company to make financial contributions.This paper will focus on the improvement of financial strategic management ability of XH group company,which consists of five parts:The first part analyzes the research background and significance,the main content and purpose of the research,and then introduces the research technology route and research methods;Secondly,it is the theoretical basis and literature review of relevant research,mainly including: the meaning,characteristics and main contents of corporate strategy and financial strategy;the formulation and implementation of financial strategy management;the research status of financial strategy management at home and abroad;the analysis methods of strategy.The third part mainly analyzes the environment of XH group’s financial strategy management,including: the basic situation of XH group;the internal and external environment analysis and SWOT analysis;the evaluation of XH group’s financial situation;the problems of financial strategy.In the fourth part,aiming at the existing problems of XH group,the author re plans the financial strategic objectives,financing strategic objectives and ways,investment strategic objectives and ways as well as formulation,financing strategy and income distribution strategy,and finally the implementation,control and safeguard measures of financial strategy.In the aspect of financing strategy,we should adopt diversified financing channels;in the field of investment,we should implement integrated investment strategy,focus on the layout of competitive and high-tech projects,adjust and optimize defectiveprojects,reduce or restructure multi-year loss projects;in the aspect of dividend distribution strategy,we should adopt normal dividend plus additional dividend distribution plan;at the same time,good strategic policies need There are necessary safeguards.The last part draws the conclusion of the study and the limitations and shortcomings of the study.