Comparative Study On Tourism Traffic Satisfaction Of Mountain Scenic Spots Based On Fuzzy-IPA Model

It is a regional complex with comprehensive aesthetic for the mountain scenic spot,which takes mountain as a carrier of tourism resources and a framing element.A considerable number of mountain scenic spots have abundance natural and humanistic tourism resources,they are spectacular,beautiful and meteorological.The mountain scenic spot is the treasure house of tourism resources in China,which integrates beautiful natural landscape and religion,history,cultural resources into one,with its strong tourist attraction and high tourism value.It is an important part of traditional tourist attractions.It is the forerunner of China's tourism development and a tourist destination that has been favored by tourists.However,in contrast to the unique natural landscape and rich historical and cultural resources,the tourist traffic conditions have been criticized.The mountainous scenic spots have complex geographical conditions,most of which are far away from the urban area.It takes a lot of time for tourists to reach the scenic spot from the destinations of tourists.Due to the lack of road traffic resources in mountain scenic spots,it is normal that part of them are filled by vehicles during the peak period of tourism,especially during holidays.The tourist's feelings have been affected greatly by the traffic congestion and the poor connection of transit traffic.That could cause low revisiting rate and low satisfaction evaluation,which reflects the deep contradiction of mountain scenic spots such as insufficient supply and lagging management.Based on the actual situation,using the method that is combined by quality and quantity to explore the tourism traffic situation of mountain scenic spots deeply.In order to investigate and analyze the traffic situation,we select two distinct and significant mountains-YuLong Snow Mountain and Mountain Tai.And then we take the tourist travel chain as the tracking point and conduct the satisfaction evaluation to explore the feedback of tourists.From the perspective of tourism management,we can study a lot of,such as how to optimize the road network system and service facilities,and how to distribute traffic nodes and manage traffic.It has strong pertinence and application values for us to solve the practical problems,which are necessary andurgency in the development of mountain scenic spots.It also has certain reference for us to solve traffic problems of other types of mountain scenic spots.The paper is divided into six chapters,the main contents are as follows:The first chapter discusses the topic background and research significance of this paper,summarizes the research status of domestic and foreign scholars,sorts out the research results of mountain scenic spots and defines the concept of mountain scenic spots and traffic travel chains.This paper explains the research purpose and content.And it includes the research method and technical route;The second chapter explains the related concepts of mountain scenic spots firstly.And then the paper explains some theories for writing,such as tourist satisfaction theory,traffic management theory,TDM theory and so on.The third chapter selects two typical and representative spots as the case points,which are YuLong Snow Mountain and Mountain Tai.According to comparing and analyzing the tourism traffic conditions of the two scenic spots,it lays the foundation to analyse the problems quantitatively.The fourth chapter uses the Fuzzy-IPA model to construct the tourism traffic satisfaction evaluation system,and evaluate the overall satisfaction of the mountain scenic spots,in order to explore the impact factors and the proportions of the tourism traffic.Then the paper compares and analyzes the commonality and differences of traffic satisfaction between the two scenic spots.The fifth chapter focuses on the common traffic problems existing in the case points.And from two dimensions inside and outside of scenic sports,the paper proposes measures and methods to optimize and enhance the tourism traffic management.The sixth chapter draws the conclusions of the research.It indicates the shortcomings of the research and decides the research direction in the future.