A Research About The Marketing Strategy Optimization Of Weiyun Network Company

Since the economic crisis in 2008,the growth of International Shipping Industry has slowed down.At the same time,the"Internet+shipping and intelligent shipping"began to emerge prominently,which has a great impact on the traditional industry.In order to reduce the cost and improve the efficiency of the shipping industry with such a sluggish market status and realize the transformation and upgrading of the traditional shipping industry with the Internet+ background,various types of shipping and electronic commerce platforms have also emerged as a new model of shipping industry,such as YunQuNa,HW560,WeiYun001,Sofreight,Ezcarry,360FOB and other service platforms.With the development of global digitalization,the E-commerce of shipping platform will also combine with big data and shipping ecosphere,and therefore complete the integration and optimal allocation of industry resources.This articles takes the development of Xiamen WeiYun Network as an example to study how it makes market selection and their market positioning,also its good initial effect of marketing strategy.Meanwhile,analyzes the internal and external challenges faced by the WeiYun Network in the development process.Then,according to the analysis and research of marketing strategy of WeiYun001 based on 4Cs theory,it reveals how WeiYun001 firmly focuses on providing more accurate and meticulous shipping date inquiry service for customers according to its own advantages,upgrading from free shipping date inquiry to customer fee membership inquiry step by step.This article also analyze that WeiYun Network implemented the appropriate marketing strategy in only three years,and stand out from many shipping e-commerce platforms,and finally become the top leading internet shipping platform especially for providing detailed shipping date and suppliers information.At the same time,according to the changes of the future market,through in-deep thinking,providing Weiyun Network about the optimization scheme of marketing strategy that is more suitable for the current environment.