The Study Of MD Airconditioner Network Marketing

At present,the marketing environment of Chinese traditional household appliance industry has changed greatly,which is manifested in the change of macro environment,marketing platform,consumer group and so on.The traditional marketing mode has been unable to meet the marketing needs of the Internet era.Under the current marketing system,the status of network marketing is becoming more and more important.Many home appliance enterprises try to explore in the practice of network marketing in the brutal market competition.How to build a new business model with the help of network marketing and form a new development path is a problem that needs to be studied and solved.This thesis makes a systematic exposition of related theories of network marketing,explores the problems and causes of the U.S.air network marketing environment,the main mode of marketing,marketing,and combined with the theory of the latest research achievements of current network marketing,put forward the implementation and effective solution suggestions.Through the research of MD air-conditioning network marketing,this paper suggests that the company should establish a diversified network marketing model.Based on the integration of online and offline marketing channels,it focuses on the effectiveness of content e-commerce,with the help of production content + gathering fans + e-commerce channels.In the form of forums,Weibo,Wechat and other platforms to carry out marketing activities;target market positioning,combined with consumer demographics,consumer characteristics,etc.to establish target users portraits,for the stability,quality,fashion,new life and traditional life crowd,Formulate marketing strategies for this raging terrain;In product pricing,comprehensively apply pricing methods such as discount pricing,psychological pricing,differential pricing,regional pricing,portfolio pricing,new product pricing,etc.,to enhance marketing profits;in product strategies,to a stable life crowd Provide high-performance products,provide high-quality products for people with quality of life,provide customized products and services for fashionable people,and develop product features for new life products.Promotional promotion can be combined with current popular programmatic purchases.Life scene interception and other promotional methods to enhance the conversion rate of promotion promotion.