Study On The Internationalization Strategy Transformation Of SEPCO1 Company

In recent years,China's economic development has entered a new normal,the performance of the major economies has been divergent Downward pressure on China's economy.Overcapacity contradiction is more prominent,structural adjustment pains appear.The road for power construction enterprise has been rough..Although the contradiction in the field of power construction is not prominent,the overall overcapacity,supply side of the structural reform task is urgent.At the same time,China's international engineering contracting industry is ushering in a new round of gold development cycle,the "go global" strategy into a new stage,our government continues to deepen bilateral and multilateral relations,and actively promote the "The Belt and Road" and Asia Interconnection,and the formation of AIIB,the establishment of Silk Road Fund to support.Meanwhile increase financing,credit insurance,tax rebate and other efforts to continuously strengthen the policy support.SEPCO1 as a domestic thermal power construction of traditional enterprises,due to the impact of the Command economy deeper,the company has a lot of historical burden.Comprehensive analysis of domestic and international situation,the company to achieve sustainable and healthy development,from the traditional construction enterprises to high-performance international engineering company's transformation and development,is the only way.to out of the woods,to achieve the healthy development.This article first has carried on the literature review and evaluation,determine the research methods and ideas,focusing on enterprise internationalization,the company strategy and business transformation concept is defined,and the SWOT analysis theory,international strategy theory and generalizes the enterprise strategic transformation theory.Then the current situation and existing problems of the international development of SEPCO1 Company were analyzed.Expounds SEPCO1 Company facing internal and external environment,SWOT analysis method to the development of the internationalization strategic transformation to the company facing the internal strengths and weaknesses,external opportunities and threats are analyzed in detail,and lists the four strategies of strategic choice.This paper analyzes the inevitability of the company's transition to internationalization and points out the direction of internationalization development.At last,it summarizes the target of the international strategic transformation of SEPCO1,and puts forward the development direction of high performance international engineering company and the transformation path and safeguard measures.SEPCO1 company internationalization strategic transformation are discussed in this article,through development mechanism,made the development strategy and implementation of systematic planning,summarize the proposed to build high performance the conclusion of international engineering company for transformation and upgrading of domestic electric power construction enterprise which has strong reference value.