Research On Creative Design Of Self-Owned Brand "SPIiCY"

The independent brand "SPIiCY" is designed by myself and the design team combining many different styles of art,drawing on the essence of different works of art,combining the illustration with the fashion elements.The brand design not only embodies the designer's aesthetic,but also caters to the trend of the times,and mainly wants to convey that our design is derived from our own life and feelings,expressing the aesthetic view of ourselves.And attitude towards life.We gather bits and pieces of life in the design of dots and lines,in this way to express emotions,self-expression.The brand culture design of "SPIiCY" which exaggerates self-emotion is to let the audience show their pursuit of life with exaggerated cultural expression when consuming the cultural product of this brand.Because the contemporary society is a society with high-speed development and tense rhythm of life,people often lack the way to express their feelings in the fast-paced life,and this brand in the cultural connotation provides the audience with a psychological hint of words and senses,so that when the audience chooses this brand,they will have a self-perception and expression of cultural exaggeration to relax.Psychology expresses self's pursuit of ideal life in a fast-paced life,and realizes self's cultural needs through cultural consumption.Secondly,as a cultural brand with the characteristics of self-made words and English words "SPICY" and "i",the special composition of "SPIiCY" not only impresses most audiences in the first impression,but also attracts the eyes of the audiences.In the process of watching,the audiences can clearly understand the cultural connotation and creativity of the brand.Expression.Based on the practice of product design,this paper summarizes the creative ideas and aesthetic factors,and forms an independent brand creative design report.Through this design practice,I conclude that only by combining practice with theory organically,can we understand design and aesthetics more comprehensively.A successful brand often has strong recognition and conforms to the public's aesthetics.