The Research On Strategy Of Joyoung Electric Through Internet

Based on the national "Internet +" strategy and the supply side reform,consumption escalation background,the traditional small household electrical appliance industry in China's Internet transformation strategy framework for refining,for the small household electrical appliance industry in the Internet transformation strategy to provide a preliminary framework basis.This paper starts from the analysis of the overall situation of the traditional small household electrical appliance industry in China as the starting point.Through the use of PEST method,this paper analyzes the four policies of economy,society,and technology in China's traditional small household electrical appliance industry,Force model analysis of China's traditional small household electrical appliance industry in the suppliers,buyers,new entrants,substitutes and other competitors in the five bargaining power analysis,and then analyze the performance of the industry,indicating that China's traditional small household electrical appliance industry as a whole Development trends and the current threats.Secondly,through the specific analysis of the traditional small household electrical appliance industry in the performance of the more prominent Joyoung Electric,starting from the overall situation,through the SWOT model analysis of its advantages in the industry,weaknesses,opportunities and threats,analysis of the Joyoung Electric Characteristics,SO is the advantage of the opportunity of the strategy is more suitable for the development of Joyoung Electric for its Internet strategy,namely: to seize the trend of market growth,with the development of mobile Internet and channel capabilities,play a small household electrical appliances product design and research and development advantages,To provide consumers with more efficient and more comprehensive and more comprehensive product services.And then through the nine years of home appliances in recent years,the annual report analysis,from the data to determine the effectiveness of the strategy.Thirdly,through the specific objectives and positioning of Joyoung Electric transformation strategy,the process of strategic evolution and the specific strategic content of the system elaborated.From the analysis and extraction of specific strategic framework: in the enterprise management information system,based on the use of the Internet platform to carry out business,expand the enterprise sales channels to achieve full channel marketing;based on product positioning community user analysis,Release community energy through social media.Finally,a brief description of the strategic framework in the small household electrical appliance industry significance and expectations.