Research On Marketing Strategy Optimization Of Xiaoxiong Electric

Household appliances are generally divided into two categories,namely ordinary small household appliances and large household appliances.In recent years,the market performance of the large household appliance industry is not very good,but the market performance of the small household appliance industry is a thriving scene,especially the two types of small household appliances,kitchen and personal care.Positioned as "cute",Xiaoxiong Electric Appliance Co.,Ltd.has captured a large number of loyal customers in the small household appliance market by launching small household appliances with high appearance value and good performance to post-90 s and post-00 s consumers..In these aspects,Jiuyang,Supor and Meimei have many advantages over Xiaoxiong electric appliance.Secondly,with the gradual disappearance of e-commerce dividends,the insufficient R ＆ D ability of Xiaoxiong electric appliance and the further strengthening of the brand concentration of Xiaojia electric appliance,Xiaoxiong electric appliance wants to win in the fierce competition,We need to make more optimization and adjustment to our original marketing strategy.Taking small household appliances of Xiaoxiong Electric Appliance Co.,Ltd.as an example,this paper combines 4P marketing theory with STP marketing Combined with marketing theory,according to the current marketing environment and current marketing situation of Xiaoxiong electric appliance,starting from 4P marketing strategy,this paper puts forward optimization suggestions on the marketing strategy of Xiaoxiong electric appliance.Specifically,Firstly make a introduction to Xiaoxiong electric appliance.On this basis,it analyze the macro environment in the small household appliance industry and the internal resource environment of Xiaoxiong electric appliance,and understand the overall competitive environment,competitors and the internal current situation of Xiaoxiong electric appliance,So as to find out the problems and causes of Xiaoxiong electric appliance in marketing strategy.Through the research of this paper,we hope to improve the marketing efficiency of Xiaoxiong electric appliance,make Xiaoxiong electric appliance more perfect in marketing strategy,so as to further enhance the core competitiveness of Xiaoxiong electric appliance,and provide some reference value for expanding the marketing strategy of small household appliance industry.