The Marketing Strategy Research In The Internet Network Environment For S Small-scale Enterprise

At present,the internet network sales and marketing model becomes an important part of the small micro-enterprise.it is more and more important to explore a set of internet network sales models which are suitable for small micro-enterprises.S small-scale enterprise is a small-sized household appliance enterprise,and has established a stable product,marketing and sales model during the past several years,but with the competition of internet network marketing,this enterprise has a series of problems in the aspects of product,price,channel,propaganda and so on.With this background,it is very important to set up a set of marketing models for S-micro enterprises.In this paper,7Ps,PEST,and Porter's five-force research tools are used to not only analyze the internal and external marketing environment of S-small enterprises,but also the existing problems in the marketing of S-small enterprises.It also provided a guidance for the suitable marketing strategy.It first introduces the research background,the research significance,the research thoughts and methods,the research contents and the structure of this paper.Secondly,this paper analyzes the political environment,the economic environment,the social environment and the technology environment of the S-micro-enterprise by power of the PEST analysis method,and then analyze the potential entrants,substitutes,suppliers,purchasers,and the marketing of the industry according five-force model.It is also in the scope to analyze the intensity of the marketing environment competition.Finally,the current problem of S small enterprise are pointed out through analyzing the internal environment of S small and micro enterprises,the current situation of 7Ps marketing and etc.According to the market environment and problems,marketing strategy is also provided for the company development,such as strengthening brand awareness,introducing flexible pricing system,constructing new social channels,innovated promotions,etc.It has formulated marketing objectives and selected marketing for S small and micro enterprises,and formulated relevant guarantee measures such as optimizing organizational structure,improving human resources management,strengthening technology construction and strengthening financial management.In addition to help the decision-makers of S-micro-enterprises to develop the company's development strategy,we hope to provide the strategies for small and medium-sized sales enterprises for the healthy and stable development.Based on the reality,the current situation of S-micro-enterprise is analyzed,and the existing problems are pointed out.It is provided useful theoretical guidance and strategy for other enterprises according not only the analyze of marketing demands and network marketing structure in the new situation of S-micro-enterprise under the internet network environment,but also the development of appropriate marketing strategy which are benefit from the internet network marketing and other aspects.