Research On The Development Strategic Of JZ Architectural Company

It is the main time of “New normal” economy stage,that capital requirements?technical requirements and quality requirements are inreasingly higher.Industrial strucuture draws close to both ends,one is “ large and complete” while othe is “small and professional”.This meas JZ architectural company should adjust the business strategy for improving the competitiveness and risk resistance ability depends on the internal and external environment analysis,which is the important part of this research..Firstly,this dissertation analyzed the external environment of JZ architectural company,which including politics,economy,society,technology etc.,and internal environment including financial resources,human resources,technology resources and management.Secondly,this dissertation analyzed the opportunity and the threaten of the external environment,the strength and weakness of the internal environment.By using SWOT analytical approach,business strategy of JZ company had been concluded as the overall cost leadership.The method is establishing the unique brand,products and service of JZ company,while building up the strategic cooperation,therefor making sure the long-lasting development in the market.