Research On Design Of Mohist Cultural And Creative Products

With the acceleration of economic globalization,the cultural and creative industry has become one of the fastest-growing industries in the 21 st century,and cultural and creative products have become the main means of different countries in soft power competition and have been more and more concerned.The development of cultural and creative products has become the main means of different countries in soft power competition.Nowadays,all countries and regions establish their images,spread culture and develop the economy by their rich cultural resources.China has rich historical and human resources.Among them,Mozi was a great thinker,educator,scientist and social activist in China during the pre-Qin period.In that era,the Mohism and the Confucianism were in the same position and called "expressive".With the blending and precipitation of various generations of culture,up to now,the Confucian culture has already been widely developed at home and abroad,while the study of Mohist and its cultures still be stagnant,and has not keep up with the times in communication and inheritance.This thesis,taking cultural and creative products as the background,the Mozi Memorial Hall in my hometown— Tengzhou City as a basis,and the traditional Chinese celebrity---Mozi,as the research pointcut,adopts theoretical knowledge such as design and some research methods,such as literature research,case analysis,summary induction,field investigation and experience summarization.The thesis explores the design direction and principles of Mohist cultural and creativity products by investigating and collecting the inside and outside of the museum,collecting and integrating the deeds,ideas and folklore of Mozi.this thesis refines the Mohist culture and present it in a visual language by brand-based design concepts and innovative methods.Applying it to the design products suitable for the circulation of modern culture,which meets the aesthetic needs of modern people and change the boring impression of traditional culture,and to achieve the dual purpose of cultural inheritance and design innovation.Meanwhile,It is hoped that this research would improve the influence of the traditional Chinese culture and facilitate economic growth of Mozi Memorial Hall in Tengzhou.It is more hoped that this design practice can provide other regions with design ideas in historical and cultural innovations comforming to the trend of the times.