The Study On The Development Strategy Of Beijing Urban Construction Development Company

At present,the real estate industry is facing an unprecedented complex situation,the macroeconomic effects and regulation of trade policy is profoundly influence the development pattern of the industry,the industry is undergoing profound changes,housing industry to invest in the trend continues,but consumer demand will due to market change,just need the product will still has a larger space,improving demand will rise,high-end products will face greater market risk,quick turnaround will be the mainstream industry development mode.Commercial and consumer real estate,the real estate industry faces the transformation of business model,to industry for stunt enclosure mode will be difficult to survive,with industrial base area and has strong industrial investment and industrial service capabilities of enterprises will be the living space of the real estate industry.Real estate industry competition will become increasingly fierce,new technologies,new business,new models emerge in endlessly,the more important the transformation of innovation.Beijing urban construction as a local state-owned enterprises,in addition to the common problems of industry,but also facing the problem of innovation and innovation mechanism.Therefore,to explore the future development orientation,development direction and development opportunities are issues that the company needs to think deeply.Beijing urban construction is facing a greater threat is the end of the real estate industry profits era,the industry average profit gradually return to the average profit of society,real estate enterprises to further enhance the concentration of competition.Two great opportunities are non core capital transfer function and the integration of Beijing,Tianjin and bring opportunities for the real estate industry;national shantytowns in China within the next 15 years a major livelihood and development projects,for the real estate enterprises especially state-owned real estate background enterprise provides a considerable stock of space for development.Major advantage is the parent company of large state-owned background,the advantages of government resources significantly;in the protection of housing construction has accumulated a wealth of experience,the transformation of a certain competitive advantage.Major disadvantage is the company in the early positioning,design research and development,cost management,planning and operation of the professional ability is relatively weak,lack of funds,financing channels are narrow.Beijing,Tianjin and integration and the capital of non core functions of the evacuation is the development of urban construction must grasp the opportunity to develop,the company must form on the basis of the layout of the project investment capacity.Enterprise integration of internal and external resources,actively layout around Beijing area of opportunity involved in other areas,to build fast operation and access to capital and the ability to use and to pension estate,industrial estate,cultural and creative real estate business for important strategic transformation of the direction,to become the Beijing region has a certain influence on the real estate development enterprises.