The Development Strategy Of Hangzhou Long-distance Transport Group Co.,ltd.

As our nation’s economy state reform to new normal,the convenient,modernized and informatized transport become an irreversible trend.In recent years,flourishment of railway and aviation industry,rapid rising of online car-hailing service,and fast growth amount of private cars have transformed the public’s ways in the meantime bought hugh impact to road passenger transportation business.What’s more,passenger traffic Service are keeping lose its market share and space.Facing the great competition and challenges,the way to optimize internal resource allocation,implement strategic realignment and keep sustainable development become road passenger transportation enterprise’s first concern.According to the research of Hangzhou Long-Distance Transport Group Co.,Ltd,this article combine with situation analysis of our nation’s politics,economy and society,and apply related theoretical knowledge of strategic management E.g Michael Porter’s Five Forces Model,PEST Analysis,SWOT Analysis and so on,to analyze and draw an conclusion for both internal and external circumstance of Hangzhou Long-Distance Transport Group Co.,Ltd.This article propose an overall strategy as “ Reinforce main business,strengthen two wings and diversify development”,which seek a breakthrough for the strategic,focus on intensive cultivation and firming the foundation of passenger traffic service.The enterprise should fulfil the steady progress in main business,then increase the input and strengthen the tourism and logistics business,the enterprise should make those business become its development’s new support.In the meantime,accelerate the development in the field of Business E.g Chartered bus service,Car Rental,Auto Repair,Real Estate and so on in order to seek new economic growth points.In the light of the main strategy,this article also mention strategic implementation plan and safety precautions.The Diversification strategy implementation have advantage of Hangzhou Long-Distance Transport Group Co.,Ltd improving business its management,optimizing its business structure,and upgrading its core competitiveness.At the same time,it is a certain suggestion and have great value for Chinese road passenger transportation enterprises to develop and grow in the highly competitive external circumstance.