Research And Analysis On The Cognition Degree Of Potential Consumers To Green Element In A Real Estate

Buildings contribute to the main activity and the environment of humans,resources,energy from the construction,usage,and recycling of buildings that will affect the environment.Therefore,the construction industry is seeking how to both meet the customer's requirement and become eco-friendly.In this article based on the green elements from the green-building,for the green elements in the green buildings,I am about to establish two models.One is normal real estate elements affected by the customers' character,others will be the green elements awareness to the attitude of green element(itself);and eventually provide my suggestion of promoting eco-friendly buildings by adding related reference and empirical analysis.Starting from analyzing,reviewing the awareness and attitude of the green building,I proposed two analysis models which are the relationship of the normal real estate element and individual characteristic and the relationship of green factors with its attitude.I also surveyed 201 potential customers and 53 reference groups.With the use of SPSS for analyzing reliability,validity,variance,and regression,I classified and analyzed the data that we collected.According to the level of the awareness green-factor,health and green-area elements have the two largest number,6.11 and 6.04 respectively,and energy-saving(5.97),resource-recycling(5.95),and carbon emission(5.89)remain similar.The price only accounts for the smallest,reaching 5.5.From both the normal real estate element and reference data,we get four conclusions.First of all the relationship of consumers' awareness of the normal real estate and the awareness of green factor is a positive correlation,which is 52.4%,and the related connection is not notable.Secondly,gender(P rate equal to 0.001)and age(P rate equals to 0.012)make a huge difference for the consumer in understanding the green factor,while the data of practitioners is similar.Similarly,gender(P rate equals 0.03)and income(P rate equals to 0.019)lead to a huge difference in the cognition of green factors,but the practitioners' data is unobvious.Lastly,the relationship of consumers(51%)and practitioners'(53%)green factor cognition remains positive,and 71.6% and 79.8% of the attitude of green elements are from the awareness of green factors.From the above analysis,I suggest that we should promote green factor combined with consumer's green-factor cognition.The government should pay attention to promoting environmental atmosphere macroscopically and microscopically,leading correct consuming philosophy;perfecting related law and service system.Moreover,the entrepreneur should pursuit social benefits,strengthening the consumer's guidance.By doing these,we could refresh our attitude and knowledge of green buildings and green factor in order to develop our environment sustainably.