Modern Product Packaging Design Under The Influnce Of The Design Concept Of Treatise On Superfluous Things

Packaging has been used since ancient times to protect goods and promote their safe transportation.At present,the concept of packaging has achieved great development.It not only retains the practical functions,but also achieves the visual communication effect in the packaging design,in order to promote the sale of goods and increase the added value of the goods.Successful packaging design can convey product information,display corporate brand culture,and fully utilize the demand function.Today,the continuous design of packaging design texture,style,etc.,in order to better promote the improvement of human material life,is worth exploring.This article explores the design concept with the book Treatise on Superfluous Things as the main starting point.This book is a reference book written by Wen Zhenheng of the Suzhou literati in the Ming Dynasty.It is a comprehensive and comprehensive description of the design ideas of the Ming Dynasty literati.Advocating nature,simple and elegant,simple and elegant design concept,perfect spatial layout and simple living environment reflect not only aesthetics but also a yearning for quality of life.The design concept in the book Treatise on Superfluous Things has a profound influence on the packaging design of modern products.They are in the same line of thought,and they have deep research in the aspects of creation culture,color processing,and object placement.These excellent design ideas and lifestyles provide many valuable thinking spaces for modern product packaging design.This thesis expounds the design concept and packaging design of Treatise on Superfluous Things from four aspects.The first part is the introduction,which mainly elaborates on the background of the topic,the purpose and significance of the research,and the status quo of research at home and abroad.Analyze the book Treatise on Superfluous Things and packaging design to find out the problem and solve the problem well.The second part is to make a special account of the theoretical background of the topic selection.The influence of Jiangnan on the later generations in the late Ming Dynasty,the study of the literati's lifestyle and living environment.Focus on the three aspects of social background,political background,cultural background.It is through the tracing and research of the literati thoughts in Treatise on Superfluous Things,to explore the philosophical ideas,design concepts and extremely rich aesthetic thoughts,and to find a breakthrough in design.The third part is the research on the design concept of Treatise on Superfluous Things,which is mainly through the three aspects of garden aesthetics,ancient and ancient,simple and elegant concept,and discusses the dominant design concept.Provide reference for modeling,color and other aspects of modern product packaging design.The fourth part is the summary and refinement of the design concept and creation concept of the book Treatise on Superfluous Things.Based on the analysis of the current status of packaging design,through the analysis of the structure,materials,color,graphics and modeling of the packaging,the application of Wen Zhenheng aesthetics and modern packaging design elements in packaging design is reviewed.For the successful case of modern products--the successful packaging design of "Muji" brand as an example,to discuss the modern product packaging to be studied in this article.