Research On Customized Marketing Of Han Steel Automobile Plate

In recent years,the competition of steel marketing become more intense,and the demands of costmor is more various.The traditional massive production in steel business cann't meet the need of current market.Based 4C theory,in stead of 4P theory,dynamic marketing need presents flesh vagour.So,in this article,take Hansteel as example,customized marketing mode is analysied and studied.On the base of marketing theory,the current status of Hansteel is analysied in the range of automobile plate customers.And according to specific situation of Hansteel the strategy goal,customer target,and service system is also set up.To achieve the stratigical goal the positive and dispositive factors are analysied.The various customers are classified and the different feathers are also analysied.The appropriate position of marketing and technic service is difined.So the basic theory of customized marketing comes into being gradually.And the theory of customized marketing is elaborated and the center of customized marketing is the demands of different clients.The main line of customized marketing is the production facing clients.The study and redesign of automonile marketing strategy is processed to carry out the new price policy,storeage,auxiliary procession and so on.All this is done to make the service system easier to operate in the market.The products of Han steel automobile plate gain fine comments in the market when a serious measure is applied.The result is expanding the range of clients of Han steel automobile plate,the amount of clients is increased and the structure of alients is optimized simutanously.So the satifyed preliminary client system is build up.