The Diversification Strategy Research Of Tianxing Road Transport Corporation

With the rapid development of modern society,the advantage of resources is becoming weaker and weaker,the market is becoming more and more complete,and consumption of people is more and more rational and tends to be diversified.Because of the opening of transportation market and the rapid development of high-speed rail and air transport,as a traditional transportation enterprise,Tianxing transport corporation suffered from great impact.Besides,it has always belonged to the family type management mode since its inception in 1992.After 20 years' arduous pioneering and entrepreneurial business,family enterprise's problems have become increasingly prominent.WhetherTianxing Transport Corporation can break the gossipand the transition between old and new leadership can be successful is the key for business transformation.In addition,with the rapid development of the Internet,whether the differentiation strategy can be successfully implemented and the company can attract talented people is also a major challenge.Facing the complex challenges,Tianxing company took measures timely and effectively to restore losses the company had suffered,and itre-determine the position in transport company in the three provinces of the northeast of China.In this background,this paper takes reform road of Tianxing Road Transport Corporation as a case study.It analyses the problem how to apply the diversification strategy to the enterprise management,which has certain practical significance for the similar enterprises in solving the problem of the development and realizing the sustainable development in the difficult situation.At the same time,the company in the case isa family business,so it also provided a reference for clearing transformation direction of family business,improving the core competitiveness of family enterprises and promoting the sustained and rapid development of family business.