| Demand for housing has always been our country national economy and people’s livelihood event,since the house decoration is the important part of people’s lives,which our country has formed has been gloriously enrolled,Shanghai style decoration style,different schools such as the development of market economy makes people rich material life,housing demand is changed,housing demand not only focus on area,location,and at the same time focus on building quality,supporting facilities.Faced with declining interest related to the real estate industry,the growing shortage of skilled workers,market price competition heats up,the KB decoration company with other counterparts in our country needs scientific marketing strategies to guide the company’s business development.In this paper,the use of literature analysis of the relevant literature theory and decoration industry strategy to optimize development were collected,in order to form the theoretical basis of this paper,the KB decoration company’s marketing strategy has been studied.PEST analysis is mainly used for decoration company KB macro market environment analysis;provide a basis for the subsequent analysis of the development of the company’s marketing strategy.In SWOT analysis is based on the external environment hidden opportunities and threats,and then develops a KB decoration company’s marketing strategy.Finally,it using Porter’s five forces competitive model KB decoration Company industry competition analysis.Based on this,mainly with KB decoration companies,for example,analyze Decoration Company’s marketing strategy.KB’s analysis of the present situation KB’s market segments and other factors,provide a theoretical basis for the development of marketing strategies.Theory with practice develops marketing strategies.Finally,the need to adopt poor product strategy,channel strategy,pricing strategy,promotion strategy and differentiation strategy recommendations for its future development strategy,hoping to provide some reference and inspiration for the KB decoration companies and other home improvement industry enterprise marketing management,to promote their marketing and development. |
