| Firstly,the research background,significance,purpose and methods of this topic are summarized.Second generation and development of literary youth,portraits and psychological analysis of literary youth users to explore,from the emergence and development of the literary youth analysis has the characteristics of artistic feelings user,based on the background and causes of literary youth traceability,analysis of the literature youth appeared in the process of development and change of user stratification,and the phenomenon appears behind the layers on behalf of the user characteristic analysis,reveals the stratified on represented by literary youth Internet products in the design and operational direction,the influence of the then influence on literary youth such user trend to make predictions.On literary youth as the breakthrough point of interest in polymerization of Internet product is analyzed,based on different categories of products,from the characteristics,function structure and the user,the product development process,key version interpretation of the typical product design strategy analysis,and from colour design,icon design,video,etc to analyze product visual form,to contrast it is concluded that the design rule of this kind of product,providing theoretical basis for improving product user experience;At last,through the analysis of the current Internet product operation strategy with literary and artistic youth as the entry point,this paper summarizes the common Internet new,retention,community and other operation strategies,and then concludes with the Internet brand copywriting planning and the molding method of super IP. |
