Research On Marketing Strategy Of S Company After-sales Service

With the development of national economy,China's medical equipment market has become the world's top medical device market,and after-sales service market of large medical equipment market also has received the widespread attention.Large medical equipment after-sales service industry has the characteristics of high technology,high professional and international.Grasp the opportunity of China's medical reform,meet the new challenge of China's medical reform,break the traditional limitations of large medical equipment after-sales service,all of this promote the growth of the company S after-sales service business.How to face the competition of international medical enterprises and domestic third-party medical service institutions? At the same time,give full play to the company's unique aftersales service advantages,build core competitiveness,improve customer satisfaction and after-sales market share,and ensure the sustainable and healthy development of the company are anxious problems to be solved for Company S.This paper takes S company's large medical equipment after-sales service business as the research object,using the SWOT matrix tool system analysis the market situation of company S after-sales service marketing,elaborate the company S after-sales service marketing product strategy,price strategy,place strategy,promotion strategy,personnel strategy,process strategy,physical evidence strategy.Hope this article research results will provide guidance and reference to large equipment in other industries.