Research On Operation Strategy Of Landscape Architecture Based On Media Transformation

With the development of network technology,the era of media 3.0,which is mainly composed of self-media,has come.The change of media has also affected all aspects of landscape industry.However,the research on relevant operational strategies is still in its infancy.How landscape practitioners operate and publicize in the media age of 3.0,promote industry exchanges,and expand the influence of landscape industry,deserves in-depth discussion and research.On the basis of summarizing the influence of self-Media on the development of landscape industry,this paper takes Weixin Public Platform as an example,summarizes its promotion and adverse effects,and puts forward the self-Media operation structure suitable for landscape industry.The article is divided into three levels: 1)Summarizing the relevant concepts of media change and the current research situation at home and abroad,analyzing and comparing the characteristics of the operation of landscape industry in different media times,and summarizing the impact of media change on landscape industry;2)In the media age of 3.0,Wechat public signal because of its huge information content.Quantity,highdegree-of-freedom service platform structure,low access threshold,has become one of the most popular self-Media platforms.Therefore,this paper selected five categories,12 different volumes,and a representative Wechat public number of landscape as the research object,and carried out a comprehensive data collection and analysis and comparison.Different categories summarize their main functions and operation points,and summarize the operation structure suitable for different categories.3)Self-media has brought many benefits to the landscape industry because of its high degree of freedom,but at the same time,it also has some negative effects because of the too important position of eyeball effect and economic benefits,such as project design blindness.Based on the serious visual imitation and homogeneity,this paper analyzed the advantages and disadvantages of the catalytic effect of garden landscape;and because the convenience of dissemination makes the cost of infringement lower.This paper analyzed the related infringement incidents,and summarized the appropriate infringement prevention measures for garden landscape industry under the background of media 3.0 era.This paper finally formed a series of principles,strategies and operation structure of the self-Media of landscape architecture taking Wechat public platform as an example,summarized the influence of self-Media on the development of landscape architecture industry,analyzed its promotion and adverse effects,and made a prospect for the development of landscape architecture industry in the field of self-media.