Traditional Phoenix Figure In Application Of Museum Creative Product Design

With China becoming the second largest economy in the world,the consumption and experience of culture has become increasingly important and prominent.Creative industries,which take culture as the object of consumption and as the carrier of communication,are the driving force behind China's future economic development.The Phoenix bird pattern has been one of the symbolic totems of the Han nationality since ancient times.Taking the phoenix pattern as an example,this paper tries to analyze and sort out the shape of phoenix pattern in different periods through the occurrence,development and evolution of phoenix pattern as well as the change of symbolic implication,and integrate its shape and shape characteristics with product function attributes.This paper explores the application space of traditional graphics in Contemporary Museum creative product design,and provides reference for future research and design practice of related topics.On the basis of learning and drawing lessons from the existing research results,this paper uses many perspectives and research methods such as design,iconography,history and culture to analyze.The framework of this paper includes four parts: the first part is to analyze the application background and current situation of traditional graphics in Contemporary Museum creative product design,to understand the current situation of research in this field and its prominent problems,and to provide a basis for follow-up research;the second part is to trace the origin of Phoenix graphics,excavate the symbolic and cultural implications behind Phoenix graphics,and from the shape characteristics.This paper summarizes the unique characteristics of phoenix pattern in different periods,carries out morphological analysis of its artistic form and condenses the overall shape characteristics of the pattern;the third part is the practice part,through the research and accumulation of the first two chapters,carries out a more comprehensive overall control of the traditional Phoenix pattern.This part tries to integrate traditional Phoenix bird sculpture with modern new technology,new art forms and new methods,and combine the needs of specific consumer groups to create works of art and design products that meet their functional needs and aesthetic demands.The fourth part is about the trend,development and suggestions and prospects of the application of traditional graphics in future museum creative products.Chinese traditional patterns have a long history and brilliant achievements.How to inherit and innovate them is the historical responsibility of contemporary designers.It will be an effective way to promote the development of cultural and creative industries in museums by transforming the traditional Chinese elements represented by Phoenix bird graphics into creative contemporary visual elements and combining them with cultural and creative products of museums to obtain commercial protection and benefits and at the same time to disseminate national traditional culture.