Research Of Thebrand Building For “Han-ten” Highway

In 13 th Five-Year a new round of development of the starting point,the development of Han ten highway has entered a bottleneck period.Because of the lag of brand construction and weak influence,the service department is single with the means of customers,and its social and economic benefits are weakening.Modern economics and management analysis proved that the key of enterprise brand construction is to realize the process and enhance its soft power,which includes including corporate culture,human resources,image and service,performance for the recognition and attraction of cohesion innovation ability,ability,sustainable development ability and on the basis of the.Therefore,by studying brand building and enhancing the "soft power" of Han ten expressway,this article continuously enhances the attraction and identity of customers and groups to expand the market share and achieve breakthroughs in the development of enterprises.Based on the analysis of the internal and external environment of Han ten highway,in order to better adapt to the rapid development of the market and take the highway brand construction as a breakthrough point,this paper puts forward the countermeasures to continuously enhance the competitiveness of enterprises by brand building.On the aspect of enterprise operation and management,for the brand construction of Han ten expressway,we should rely on enhancing staff’s comprehensive quality and sense of belonging,and promoting the joint development of workers and enterprises through cultural construction,quality management and organization mode innovation.The warm service,enterprise influence and social responsibility of Han ten expressway are the resource base of their soft power development and the main direction of their brand building.Through the introduction of the "Internet plus" concept,the establishment of the Han ten high-speed line with its own characteristics of "warm Han ten" Internet plus platform,decision-making on operation and management work in the use of information technology to optimize,as widely as possible enhance the service function of Expressway enterprises to the society,for the citizens to create a safe,fast,smooth travel environment.To establish a good corporate image.At the same time,through to simplify and standardize procedures,promote the cooperation and mutual supervision between departments,between the staff,to further promote the "paperless office",can better reduce the people in the work of randomness and information waste,and the better the original decentralized public travel service together with a network platform,to upgrade the quality of services,and promote the sustained and rapid development of Chinese highway ten brand building.