Research On The Brand Building Of Domestic Grand Theatres

Grand theatre is an important place for artistic expression,and plays an important role in cultivating people’s cultural aesthetics,displaying the city’s cultural features,and promoting international cultural exchanges.After the reform and opening up,with the continuous advancement of the cultural system reform,people’s cultural needs are increasingly diversified,and international cultural exchanges are also increasing,it is urgent to build a grand theater with brand influence.However,at present,the relevant theoretical foundation of the construction of the theater brand in China is relatively weak,and there are many practical problems in the construction of the theater brand,which restrict the development of the theater.In carding domestic theater operation management,on the basis of development,this paper further combined with such as brand,marketing,and architecture discipline theory knowledge,and in hangzhou grand theater and Harbin theater as typical cases,analyze the related questions of domestic theater brand building,and then from the perspective of marketization of public product and the double visual theatre brand building strategy,this paper studies will fill the blank of grand theater brand construction in our country,for the theater of brand building to provide concrete and feasible solution,has the important theoretical value and practical value.