The Gift Packaging Design Of Wild Mushroom Based On The Psychological Needs Of Users

The progress of society promotes the pursuit of food safety and health,and promotes green and organic food.The wild fungus is rich in many kinds of nutrition elements,has the strong health care function,gradually becomes the public health health maintenance gift giving the first choice.The vast territory,rich natural resources,the long history of fungus consumption and cultivation,make our country become the world’s wild mushroom export trade country,wild bacteria variety,high yield.Many new sales channels,such as online shopping mall and e-commerce model,have brought wild bacteria products out of the deep mountain,which has promoted the development of wild bacteria industry to a certain extent.Along with the mass consumer eyes open and improvement of aesthetic standards,plus a wide variety of the impact of imports,domestic agricultural products packaging due to the long neglected,wild fungus more homogeneityphenomenon serious gift box packaging.Gift box packaging outside has the basic function of packaging,also bear the interpersonal communication message,promotion gift,as the medium of communication and human emotions frame bridge of friendship.Therefore,the design of gift box packaging design is based on the user,and the design practice is carried out by analyzing the psychological needs of users.Subject to "China’s four big famous fungus" as an example,through market research to understand the packing situation,use the ways such as questionnaire survey,interviews,observation of wild fungus box user data collection,combined with domestic and foreign related case analysis.Based on the user’s psychological needs and the characteristics of the box packaging of wild bacteria,the design practice is explored from the aspects of appearance,shape,material,structure and function.Finally,the design research summary is made,and the future prospect of the packaging design of the gift box of agricultural products is presented.