Design Of Derivative Gift Based On CIS Enterprises

The design concept of enterprise derived gift is based on the CIS enterprise image recognition system and enterprise product gene theory, which is different from the conventional gift design, emphasizing the enterprise elements, highlighting the corporate image in the gift, and to establish a good corporate image. In the context of the Internet era of enterprise competition, enterprise derived gift design as a corporate brand image, which represents the concentration of the enterprise’s comprehensive strength, build a bridge between the trust of the enterprise and consumer.The graduation design is based on Siemens derived digital gifts design project to start the main line, the early of domestic and foreign gift industry development status of research and analysis, and combined with the gift design conception of gift, where the company and many large enterprises long-term cooperation, for Siemens enterprise derived the limitation of gift status:just for logo printing on the surface of the gifts; gifts and lack of creativity; and on the market most of the gifts are identical. In this paper, the use of SIEMENS derivative digital gifts, user needs as a starting point, based on the SIEMENS CIS enterprise standards and product gene principle research and applied to SIEMENS derivative digital gift design. The use of CIS corporate image recognition theory, combined with the Siemens enterprise culture and characteristics, in accordance with the Siemens internal CIS enterprise standard font, color, layout, style of the application in the product design process; at the same time the application of product gene analysis principle, Siemens product features, product gene extraction relatively stable from the enterprise, and convert it to a gift design the shape, color, material selection, in order to transfer the corporate image; through the gift ideas on the investigation and analysis of consumer groups, business users demand, to digital products (Practical) for the direction of product design, has designed 12 kinds of Siemens derived digital enterprise gifts,1 of them have entered the mold production.Through the design practice case, this study discusses the design method of SIEMENS derivative digital gifts, which is given to the designer and the enterprise to develop the concept of derivative gifts, and enhance the value of the enterprise derived gifts, so that it becomes a dependent on advertising gifts.