The Research On Design Of Carton Gift Packaging In Chinese Traditional Festivals

With the improvement of people's life quality and the the concept of environmental protection,the holiday gift market begin to have diversified transformation,people take their actual needs as the starting point to suit their requirements for gift packaging,they also put forward higher requirements in the use of comfort,packaging technology and cultural aesthetic embodiment of it.Carton gift packaging is very common in life,it has the characteristics of low production cost,convenient printing and being suitable for mass production,while the disadvantage of lower cycle utilization rate exists.Compared with foreign countries,China's carton gift packaging design is still in the exploratory stage,due to the lack of specific design specifications and principles of packaging research and development,there are many problems in real life.First of all,a lot of packaging design can not meet the needs of consumers,but blindly follow the trend,the key point is not prominent,so that consumers can not get product information quickly;it does not use the knowledge to guide the design of man-machine engineering when it comes to handling and carrying of packaging,which brings consumers the feeling of fatigue.Secondly,the traditional folk culture is not reflected completely through the packaging,Without exploring the visual effects of Chinese festival culture,it ignores the unique and universal features of national culture.Finally,in the shape and structure of packaging,there exists excessive design problems,which not only harm the benefit of consumers,but also increase the cost of manufacturing process of enterprise,damage the ecological environment's health safety.Through the large scale survey on consumer,this task aims at all the existing problem to analysis and obtain the usage habits and aesthetic preferences met the majority of consumer,adhere to the comfort,folklore,environmental protection design principles,according to the "people-oriented" design concept,knowledge of human factors engineering and aesthetic design,this paper analysis design elements of Chinese traditional gift packaging,and apply these ideas to the actual improvement design,greatly enhance the consumer use of comfort and convenience,extract the folk cultural symbol which consumer identity with,deepen the emotional connection between people and traditional festivals,reduce complexity of packaging structure and material cost,achieve the combination of environmental safety and pleasure.This paper includes five parts:the first part investigates the present situation,development process and characteristics of the carton gift packaging and traditional festival culture,conduct market research,analysis gift packaging design factors consumers value.The second part analyzes the design requirements of carton gift packaging from the point of view of comfort design,use ergonomics knowledge to analyze consumer demand factors,and then improve the packaging size design.The third part,from the perspective of traditional characteristic design,it analyzes the cultural connotation,cultural symbol and manifestation of packaging,make innovative design to cultural symbols and fusion design to the new and old art forms.The fourth part,from the perspective of environmental protection design,conclude the green gift packaging design requirements and trends,introduces the research status of the recycling of packaging design,introduced minimalist design concept,simplifies the design of color,layout and structure of carton.The fifth part summarizes the traditional festival carton gift packaging design principles and use it in the specific design elements to guide the practical design of gift packaging.