| The competition of home textile industry has entered into a state of white-hot glue with the development of The Times?When the "post-80s" and "post-90s" of spiritual experience gradually become mainstream consumer groups,the structure of consumer demand also changes dramatically?They are no longer simply satisfied with the simple material life needs,but more emphasis on the spiritual feeling,buy the atmosphere,buy emotional appeal?As a result,it is now home textile shop is not a simple retail textile trading places,but as a cultural symbol,or as a composite,the diversity of cross-border shopping place to exist in the market?This paper analyzes,expatiates and generalizes the application of shopping experience space for "trade wind home textile" in four chapters?The first chapter introduces the present situation of home textile store and home textile products?Through comparative analysis of domestic and foreign brand home textile stores?To prepare for the following design work and research to grasp the overall design situation,To grasp the characteristics of the design object,and to know the characteristics of home textile products and the unique place of home textile store?The second chapter elaborates the pre-preparation work of shopping experience space design and the theme of gradual entry into the home textile store? Design objects of understanding knowledge and preparation for the whole home textile store design is crucial,because this kind of strong pertinence work only will design the characteristics of the object to understand fully possible to distinguish from the specialized Angle nuances?Chapter three into the "trade winds home textile" key part of the store design research,investigated and analyzed the shopping crowd brand store space design theory analysis summed up the experience of "trade winds home textile" shopping experience space design concept,pay more attention to the space functional and experience,is mainly for home spinning products exhibition and trade activities and services,but also pay attention to enterprise image and product function display? And the name of "trade wind home textile" is analyzed and explained?The fourth chapter elaborates on the concrete embodiment method and the function partition of the concept of trade wind in the shopping experience space? The shopping experience space is mainly analyzed from the selection of materials,the application of color,the design of lighting,soft assembly and so on? It also tries to summarize the design experience of this project and the trend and prospect of the design and development of the home textile store according to the previous experience. |
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