Study On Factors Of The Influence Of Intention To Use Battery Electric Vehicle From The Perpective Of Innovation Diffusion And Perceived Risk

The environmental problems and energy problems caused by increasing number of vehicles remain to be solved.In order to deal with the problems of high-carbon emissions and high energy consumption of traditional fuel vehicles,the development of environmentally-friendly,energy-efficient Battery Electric Vehicle is an inevitable choice.At the same time,compared to the rapid growth of the number of traditional automobiles,the sales volume and sales target of battery electric vehicle are still far behind.Therefore,in order to increase the possession of battery electric vehicle in the country’s cars,it is extremely necessary to study the factors that influence affect the willingness to use battery electric vehicle.The purpose of this study is to explore the impact of technology acceptance model,innovation diffusion theory,and perceived risk theory on the diffusion of battery electric vehicle market.At the same time,it proves that the technology acceptance model factor has an intermediate role in the diffusion of theoretical factors of innovation and the willingness to use,perceived risk Perceived usefulness,perceived ease of use,and willingness to use have a moderating effect.Data were collected through questionnaires,and SPSS 20.0 and AMOS 21.0 were used to conduct descriptive statistical analysis,reliability test,validity test,and structural equation model analysis.This article has mainly studied and explored from the following aspects:(1)Assume the hypothesis based on the technology acceptance model,and finally come to the conclusion that perceived usefulness and perceived ease of use positively influence the willingness of consumers to use battery electric vehicle,and perceived usefulness positively affects perceived ease of use.And the final model of the relationship between technology acceptance model and consumers’ willingness to use battery electric vehicle is given.(2)Based on the assumption of innovation diffusion theory,the influence of individual factors,product factors,normative factors on the use willingness of battery electric vehicle in the diffusion theory of innovation,the relationship between it and the technology acceptance model,and some mediating effects of the technology acceptance model were studied.Finally,it is concluded that: environmental awareness,individual innovation,product advantages,reference groups positively affect perceived usefulness;product observability and social normativeness positively affect perceived ease of use;environmental awareness,individual innovation,product advantages and Social normative positively affect the willingness to use battery electric vehicle;technology acceptance models can partially mediate some of the factors between individual factors,product factors,regulatory factors and the willingness to use battery electric vehicle.(3)Based on perceptual risk theory,we established hypotheses to examine the regulatory effects of perceived risk factors on perceived usefulness,perceived ease of use,and willingness to use,and constructed the final research model.The final result was: financial risk in perceived usefulness and battery electric vehicle use.The willingness plays a regulatory role;functional risk plays a regulatory role in perceived usefulness,perceived ease of use,and willingness to use BEV;convenience risk plays a regulatory role in perceived usefulness and willingness to use BEV;The risk of policy volatility plays a regulatory role in perceived usefulness and the willingness to use BEV.Therefore,in order to solve the problems of environmental pollution and energy crisis,it is necessary to analyze the specific needs of consumers and the factors influencing their use of battery electric vehicle,conduct relevant guidance and publicity on the factors affecting their use,and at the same time reduce consumer perception of risk factors.The impact of the willingness of battery electric vehicle.