| In 21 st Century,the global oil resources are decreasing day by day,and environmental pollution,such as air and water,is becoming more and more serious.In this regard,a variety of energy saving,environmental protection,safety for the purpose of the car began to appear in the community.All countries believe that energy conservation and emission reduction is the trend of the development of automotive technology,new energy vehicles occupy the mainstream market will be an irreversible trend.To sum up,the development of new energy vehicles has an irreplaceable significance for China’s sustainable development.In addition,from the perspective of national strategy,new energy vehicles can not rely on national oil resources,but also to achieve sustainable development.China is restricted by its own national conditions,and can not completely copy the development mode and path of foreign countries,so as to open up its own development path.In order to study the influencing factors of the development of new energy vehicles,this paper mainly studies from the following aspects,First of all,the new energy vehicles is summarized and the definition of collection of information at home and abroad,by drawing on the United States,Germany and Japan and other developed countries the development of new energy automotive industry experience,analyzes the advantages and disadvantages of different types of new energy vehicles.In view of the status quo at home and abroad and the current development of new energy vehicles to do a full investigation,based on the data in the past two years,the diamond model as the foundation,the current development of China’s new energy automotive industry from five aspects: factor conditions,demand conditions,related industries and pillar industries,firm strategy and rivalry and government policy analysis.In terms of factor conditions,this paper believes that China’s primary production factors are rich in resources,but relatively low in technical manpower,infrastructure and technical resources,and need further investment.In terms of demand conditions,new energy vehicles have broad market prospects in china.China has a large population and a great demand for automobiles.In recent years,the production,sales and output of automobiles in China have maintained rapid growth.In the related industries and pillar industries,this paper made a key and detailed analysis.The upstream of the industry chain is composed of suppliers of batteries,motors and electronic control,and the downstream of the industrial chain is composed of energy supply and infrastructure services enterprises.The battery industry,especially the new energy vehicle’s power battery production technology barrier is high,the market is relatively concentrated,thekey technology needs a large amount of research and development funds investment.China is a big producer of motor and electronic control,but the low level of motor products in our country is obvious,which is far from the product quality of developed countries,and can not meet the requirements of new energy vehicles.China’s new energy vehicles charging facilities and other infrastructure matching is currently lacking,but our governments are increasing infrastructure construction efforts.In the aspect of enterprise strategy,structure and competition situation,combined with the TOWS analysis method in this paper and the establishment of fuzzy comprehensive evaluation model to analyze and determine the advantages and disadvantages,opportunities and threats of new energy automobile enterprises facing our country,also determine the technical route for the development of new energy vehicles.In terms of policy,our government has implemented various policies to promote the development of new energy vehicles,and achieved its leap from scratch.Finally,from the three angles of the government,manufacturers and consumers focus on the development of the Department of energy and the influence of the automobile,analyzes the basic conditions for the development of new energy automobile industry in China,based on the analysis of China’s current new energy automobile industry policy,put forward the development of China’s new energy automobile industry policy recommendations.Based on the data,introduces and analyzes the system factors of diamond model,fuzzy comprehensive evaluation model,TOWS analysis method is an important influence on the development of new energy vehicles in China,a comprehensive understanding of consumers,government and automobile manufacturers of key technologies for new energy vehicles and new energy automotive industry development,provide the inspiration for the development of new energy vehicles frontier issues. |