Research On Influencing Factors Of Leasing Intention Of New Energy Vehicles Based On TPB-NAM

As a product of historical opportunity,new energy vehicles entered public’s horizon under the macro background of achieving energy transformation and pursuing emission reduction.With the increasing pressure of social life,new energy rental vehicles have attracted wide attention from most people who have not bought cars because of their advantages such as realizing self-driving demand,reducing environmental pollution and alleviating urban traffic congestion.Although new energy vehicle leasing has many advantages,and the government and enterprises have taken a series of measures to encourage new energy vehicle leasing,the leasing intention of travelers is still generally low.Therefore,from the perspective of green and low carbon,this thesis takes new energy vehicle leasing as the research object and conducts empirical analysis through questionnaire data collection to explore the main influencing factors of new energy vehicle leasing intention and provide basis for the development of new energy vehicle leasing market.Based on the theory of planned behavior and normative stimulus theory,this study determined the influencing factors of leasing intention of new energy vehicles and expanded the influencing factors of leasing intention by referring to a large number of references.Combined with the actual situation,a structural equation model was built to study the leasing intention of travelers for new energy vehicles.The main influencing factors of new energy vehicle leasing and the mechanism between influencing factors were discussed.Through questionnaire survey of travelers in Chongqing,589 valid questionnaires were obtained.Descriptive statistical analysis,reliability and validity analysis and path analysis after model fitting test were carried out using SPSS and AMOS software,and finally the direct relationship between structural equation model variables,the intermediary relationship and the relationship between latent variables and their corresponding explicit variables were obtained.Model results show that attitude,subjective norms,perceived behavioral control,perceived price value,perceived service value,perceived functional value,willingness to pay,outcome cognition,responsibility ownership and individual norms have significant positive effects on leasing intention,and all the hypotheses are valid.In addition,this thesis uses SPSS to conduct independent sample T test,one-way variance method and ordered logit analysis to explore the impact of travelers’ personal economic attributes and travel attributes on the leasing intention of new energy vehicles.Among them,independent sample T test and one-way variance were qualitative analysis,and ordered logit analysis was quantitative analysis.Through independent sample T test and single factor variance analysis,the performance of travelers in gender,age and occupation was significantly different.Orderly logit model analysis shows that in terms of travelers’ personal economic attributes,male travelers,18-27 travelers and enterprise employees all have a positive impact on the rental intention of new energy vehicles.In terms of travel attributes,travel purpose and travel distance have significant effects on travel happiness.Finally,according to the results of this study,suggestions on how to promote travelers’ intention to lease new energy vehicles are provided from the two levels of government and enterprise.